A vital resource for decision-makers in the coming year
The 2024 State of the Restaurant Industry Report is the authoritative source for industry sales projections and trends. It is based on analysis and forecasts by National Restaurant Association economists and surveys of restaurant operators and consumers conducted throughout the year. It examines key factors impacting the industry, including the current state of the economy, operations, workforce, and menus, to forecast sales and identify market trends and business opportunities in the year ahead.

Here’s what you’ll find inside:

• Restaurant sales, employment forecast for 2024
• Operational trends including the rise of technology and loyalty programs
• Consumer preferences
• Workforce expectations and challenges
• Employment levels by state
• Current food and menu trends
  

Note: The 2024 SOI report is available as a PDF download.